Monday, July 16, 2007

Visa Checkcard Commercials

Recent Visa Checkcard teevee commercials supposedly display the efficiencies achieved by paying with plastic, rather than cash.

There undoubtedly are efficiencies gained by utilizing plastic to pay, and I utilize a debit card myself quite frequently, but one aspect of these Visa commercials which I find unsettling is the pariah status with which the commercials tend to paint a cash paying customer.  Clerks and customers look askance at the cash paying customer, while the cash paying customer sheepishly fumbles for a few dollars and cents to settle up the bill.

The commercials tend to make me want to only pay cash.

Here’s a YouTube example of one of the recent Visa Checkcard commercials for you to view for yourselves.

Posted by John Venlet on 07/16 at 05:12 AM
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