Monday, September 27, 2004

Mexican Coke Lesson

Though it can tickle your nose, this post is not about that kind of coke, it’s about Coca-Cola, and a marketing opportunity that Coke refuses to take to heart.

It appears that the Atlanta based beverage giant’s toes are being stepped on by bottlers of Mexican Coke, who produce Coke in real glass bottles, made with real sugar, instead of high fructose corn syrup. 

Mexican Coke shipments are winding their way into America, and individuals refrigerators, in spite of the price premium paid, which can be hefty, for the Mexican Coke.  Though the Mexican Coke I’ve purchased at various mom and pop, Mexican owned grocery stores here locally, has not been outrageously priced. 

I’d have to agree with “Ham” Rousseau’s comment, which I quote below.

""If they were smart, they’d get into the value-added market,” Rousseau said. “And it’s a huge market."

“FOR SOME, MEXICAN COCA-COLA IS THE REAL THING"

Posted by John Venlet on 09/27 at 03:12 PM
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