The Old Gray Lady - May She Continue to Decline

The New York Times remains the most popular Sunday paper, with an average of 1.339.462 copies both online and print, despite its print circulation falling 4.7%.  The Times‘ weekday edition declined 3.6% over the last year, placing the newspaper in third place nationally.  The paper’s circulation will most likely increase now that they have instituted an online pay system, because digital editions must be purchased in order to count as part of the circulation.

The New York Times is betting long, like The Old Gray Lady she is, that individuals will pony up to read online to boost their circulation count.  Good luck with that.

The NYT may be popular on Sunday, but it’s working hard to become just a piece of fish wrap the remainder of the week.

Wall Street Jounal Leads Newspaper Circ., NY Times Comes in 3rd

UPDATE: Neglected to include link to circulation story.

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