Coca-Cola Caves

I’ve owned Coke stock for a long time.  It’s been a decent performer.  After reading this, I may sell.  This, is an article which informs me that Coke, in an effort to appear culturally sensitive, think obese kids and “commercial-free” areas around classrooms, whatever that means, will not emblazon their vending machines, which are located in scools throughout Britain, with the familiar, throughout the world, Coke colors and script.  It calls to mind generic branding.  Plain white packages, with a bar code, and a description, which, in the case of Coke, probably would say “Beverage, caramel colored.” Ridiculous.

Here’s what Gustav, over at Samizdata, has to say in his comments.

"If Coca-Cola were truly capable of using the illuminated front of a drinks-dispenser to brainwash children into switching from Pepsi, vodka and crack cocaine, then there could be a case for the school’s prohibition of the display."

Among other things.

Posted by on 01/27 at 04:26 AM

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