Saturday, July 21, 2007

Beatles, Love, and Dirty Diapers

The Beatles produced some good music, and some treacly music.  One of the Beatles more treacly tunes, which was embraced in those days of beads, bangles, crash pads and Hare Krishna, was All You Need Is Love.

The song morphed into somewhat of an anti-war mantra in the sixties, and even today, individuals who wax nostalgic for those days eyes may glaze over in blissful remembrance of those supposedly halcyon days of the past when the tune is heard over the airwaves.

Well, the memories associated with that tune may very well change.

Help! Some Beatles fans are feeling down about the latest use of a Fab Four song in a commercial — the 1967 peace anthem “All You Need Is Love” highlights a new disposable diaper campaign.

Yes, the Beatles tune All You Need is Love is going to utilized to hawk Luvs Diapers.

Here’s what seems to be one of the biggest complaints regarding this.

But the “All You Need...” campaign, launched this month for Procter & Gamble Co.’s Luvs diapers, struck a particularly sour note for some fans, who heated up online forums about it. Among the objections is that the idealistic song, popular in the counterculture “Summer of Love” era and among Vietnam War opponents, is being used at the time of another war, in Iraq, to evoke soiled diapers.

Soiled diapers, the Beatles, and Luvs.  There’s a new idealism to rattle round your brain.

Summer of Luvs? Beatles heard in diaper ads

Posted by John Venlet on 07/21 at 04:38 AM
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