Thursday, May 13, 2004

And There's Always Individual Sovereign Homebrew

What do beer advertisements, on teevee, tell us about the democratic process?  If you’re interested in knowing, Shonk, at Selling Waves, who has been watching a lot of hockey and basketball, and I would guess selecting his own beer, has posted a few thoughts on the subject.  The post is titled “President of Beers." From the post.

"The point is, in the beer market everybody can make the choices that make them happiest, whereas in politics the supreme lack of choices and the winner-take-all reality means that virtually everybody comes away dissatisfied. This, I think, is what makes the Miller ads work: the notion of holding a beer election in the same way we hold presidential elections is so patently absurd that we can’t help but chuckle a bit at the ads."

I’ll take a shot of Stoli with my beer.

Posted by John Venlet on 05/13 at 03:34 AM
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